INTRODUCING KATHERINE RILEY
Talented Marketing Professional | ROI Generator | Content Creator
Spearheaded the rebirth of the company's marketing department during a period of transition and corporate growth.
Created marketing strategy from the ground up for both the direct to consumer and B2B divisions of the business.
Managed a complex marketing team of internal and external resources.
Directed the marketing process from research and planning through execution and analysis and provided strategic leadership for both offline and online marketing Developed and executed an integrated marketing and communications strategy to support corporate revenue and profit goals and enhance brand awareness, delivering 100% growth in marketing influence YOY.
LINEA DI LIARA
DANZE/GERBER PLUMBING FIXTURES
Corporate Brand Merge
B2B Sales and Marketing
Trade Show Strategy
Digital Advertising Creation
B2B Channel Marketing
Sales Collateral Creation
Retail Channel Management
- Ad Creation
- Media Placement
Global Public Relations
Creative Asset Creation
Developing and delivering revenue generation content initiatives, social media, video assets
Defining personas. Creating simple to complex customer journeys to generate engagement, loyalty, and revenue
Everything branding - from logos to visual identity to tone and voice and everything in between
CHANNEL STRATEGY AND MANAGEMENT
Pricing, promotions, listing optimization, relationship management, data management, ROI analytics
Collateral, trade shows, DAM and content platforms, asset creation
THE INCONSISTENT BLOG
A musing of marketing and life thoughts